Rose The One: A New Perfume by Dolce and Gabbana
Dolce & Gabbana have just launched their Anthology perfume collection under D&G label. But they didn’t forget ‘The-One’ franchise with upcoming launch based around the idea of a rose perfume.
The perfume’s image will be embodied by their favorite feminine beauty icon, Scarlett Johansson. Giving a total strawberry blonde to go with fragrance, Johansson is looking too hot in commercial. She is also the face of their new cosmetics range.
“This fragrance has a perfume that Dolce & Gabbana has never done before. We’ve never done something so explicitly linked to one flower before,” said Dolce.
Filmed in a Los Angeles studio, the commercial portrays Johansson in a curve-hugging Dolce & Gabbana rose pink tulle dress, lounging on a bed in a boudoir, eating strawberries and recounting a story about a past love.. 
The composition was developed by Procter & Gamble together with Givaudan. Top notes feature pink grapefruit, mandarin and cassis; while heart notes combine Bulgarian rose, peony, lily and lychee; and amber, vanilla, and musk comes to the base.
Rose The One will be available as an eau de parfum in three sizes of 30-ml, 50 ml and 75 ml for $48, $70, and $90. It will make it’s debut on August 30, 2009 exclusively at Saks and will be widely distributed from October 1.
















