Canadian supermodel Jessica Stam is the poster girl for H&M‘s new ad-campaign for Fall 2009. The shot was photographed by Andreas Sjödin, who has previously photographed ads for the brand. Jessica Stam’s colored and black and white photographs will appear in all H&M stores, showcasing many casual looks that can be achieved from H&M’s Fall collection.
Jessica Stam was styled by Robert Rydberg who dressed the blond babe in relaxed looks and lots of denim. The campaign was done in a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix. Enjoy the pics!!
(Click on images to enlarge)