Calvin Klein, CK Jeans, and CK Underwear Spring 2010 Campaign
Clean, Precise, and Minimal. These three terms are perfect for describing Calvin Klein’s Spring 2010 collection. Staying true to house’s less-is-more aesthetic, Francisco Costa has delivered a line of basics with sexy and sensible nature.

In this collection, you’ll find organic fabrics and many colors of rainbow like white, sand, and khaki as staples, melon, canary, poppy, fuchsia, turquoise, and cobalt as accents. Drawstring cargos, fitted blazers, denim vests, denim judo pants, parkas, and shirt dresses are all solid. But one print piece stands out as cool black sheep; it was a black-and-white, tie-dye dress that’s feminine and bold.

The campaign was done for Calvin Klein, CK Jeans, and CK Underwear. So, swimsuits were also part of this Spring family. The main was a two-piece inner-ware in warm gray and a one piece in solid gray or gray Bengal print.
The handbags are equally minimal; totes, hobos, and rounded clutches are smooth and unstructured, with gold and silver hardware. Wooden-stacked heels and flat sandals are in natural state and sporty.









