Fashion Fame

Zac Posen is stepping into a new line by launching Z Spoke, a lower-priced line that is to be sold exclusively at Saks Fifth Avenue in Spring 2010. The American designer has a new Sportswear endeavor in this 60 piece collection. The collection is largely made up of separate pieces such as knitwear, cotton shirts, and pleated khaki shorts which he describes as “minimalist and utilitarian.”

Here are some glimpses from the collection:~

(Click on images to enlarge)

“We’ve had so much pressure from press and retailers to build out our collection into more American sportswear look in our top line,” Posen tells WWD. “To me, it’s more appropriate to build a whole brand and collection around this price point. Chic sportswear should be at this price point.” Speaking of price point, cotton Tshirts will start at the lower price of $78 where as a knit dress can reach anywhere to $675, while the Zac Posen collection ranges from $900 to $12,000, with some of the custom pieces fetching upwards of $20,000.

Zac’s inspiration board is full of downtown imagery like beaten-up Nike Dunks and a shot of Robert De Niro as Travis Bickle. A palette of neutrals with pops of green, pink and red gives the collection a retro vibe, or an “urban hipster quality” as Posen puts it.

Posen has clearly stressed on saying that Z Spoke is not a celebrity brand, but one more attuned to the street. That said, he’s not looking to add to glut of tough T-shirts and distressed jeans, rather he has treated a T-shirt as a T-shirt should be treated. And that’s with lots of love.

What’s your thoughts on this new Z-Spoke line?

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