FashionFame

Since images of Sarah Jessica Parker donning Halston surfaced last year, the Internet has been buzzing of a probable partnership between the Sex And The City starlet and 70’s iconic brand.

Rumors are getting loud that Sarah is going to play a much bigger role at the revived design house, Halston. Speculations have centered around an ambassador-type role and the titles being bantered about include Creative Director and Design Director.

It would be quite interesting to see whether Sarah would have a flourishing career as a Creative Designer or not. Recently many designer houses like Ungaro and Polaroid, have signed up celebrities Lindsay Lohan and Lady Gaga respectively as their creative designers. The benefits of making a renowned celebrity as a part of a fashion house are clear as a crystal. Celebrities bring in – a dedicated audience, ability to drum up media coverage and contacts. But sometimes they can also damage a brand’s integrity, as seen in the case of Lohan.

Parker has stolen fashion spotlights since the beginning of the Sex and the City series — thanks to her own Bitten clothing line, successful fragrance collection and not to miss, the quirky stylings of Patricia Field.

Just wearing a white Halston dress in upcoming Sex and the City movie sequel has garnered tons of press for them. In fact, another rumor taking shape is that, we are going to see quite a lot of vintage Halston in her upcoming movie. Well Done Halston!! What a smart move!!

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