Fashion Fame

David Jones Autumn/Winter 2010 Fashion launched today in Sydney at Hordern Pavilion. Big Australian designers like Collette Dinnigan, Ginger & Smart, Willow, Sass & Bide and Scanlan & Theodore exhibited their artistic designer dresses.

Atmosphere was electified with fashion luminaries such as Jodhi Meares, sass & bide’s Sarah-Jane Clarke and Heidi Middleton, Sam Armitage and David Jones’s brand ambassador Megan Gale.

After a tough year for retailing, Colette Garnsey, DJ’s group general manager apparel, cosmetics, accessories and fashion footwear, was determined that this show flaunting Australian fashion can revive everyone from last year’s doldrums.

David Jones Autumn/Winter 2010 Fashion took a refreshing take on winter style which was no longer dominated by usual black and grays. There were lot of intense colors and exaggerated body-conscious silhouettes.

Model Miranda Kerr showcased designs by sass & bide on the catwalk. Miranda Kerr in David Jones Autumn/Winter 2010 Fashion was looking divine in a chained design by sass & bide.

26-year-old Aussie girlfriend of Orlando Bloom also presented Autumn/Winter 2010 pieces from other Australian designers including Bianca Spender, Collette Dinnigan, Thurley and Willow.

Models Alexandra Agoston-O’Connor, Nicole Trunfio and Miranda Kerr set stage on fire in designer dresses.

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