Fashion Fame

Milan Fashion Week is back with a Bang for its Fall 2010 season. As Italy is a home of fashion powerhouses like Gucci, Prada and Giorgio Armani, so Milan is welcoming the International Fashion Week which is laid by a tight schedule of catwalk, aimed at meeting needs of foreign press. Thousands of journalists and buyers have descended on Italian fashion capital to see designers and their next winter collection.

Milan Fashion Week Fall 2010 calender is scheduled from February 24th to March 2nd. The tight schedule of Milan Fashion week says have made designers to scramble, so as to fit 88 runway shows into about 70 hours, that is a period of over six days to accommodate. That’s pretty interesting!! American Vogue’s editor-in-chief Anna Wintour, reportedly shortened her attendance and plans to stay just four days in Milan instead of a full week.

Milan Fashion Week was opened by designer Elena Miro Fall 2010 collection. The show kicked off by sending voluptuous, frankly, and normal looking women on runway. The main aim behind this catwalk by plus-size models is to help real women to feel confident and at peace with themselves. This effort by Elena Miro to bring back ‘Mediterranean-shaped’ women to the fashion world. Goal of designer is to present a different kind of beauty that is both in marketing and in media and promote healthy looking models finally gaining momentum.

The major highlights of upcoming Milan Fashion Week shows to be held on Friday (Feb 26) would be Gianfranco Ferre, Versace and Jil Sander. Some of top brands like Bottega Veneta, Max Mara, Armani and Gucci will followed on Saturday, with Marni, Roberto Cavalli and Missoni shows on Sunday. While there will be some other shows on Monday, no big names will take part on this day. Stay tuned with us for latest coverage from Milan Fashion Week Fall 2010.

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