FashionFame

Donna Karan launched her newest fragrance PureDKNY. This fragrance is associated with a cause to support women of Uganda. PureDKNY Fragrance partnered with aid organization CARE that includes a deal to source unique, creamy sort of Ugandan vanilla, main note of this charismatic fragrance.

CARE has been working in Uganda since 1969 and now with support of PureDKNY, nearly 1,000 women will gain new business skills through participation in this program.

Donna Karan’s PureDKNY perfume offers immense moments of enjoyment and relaxation. PureDKNY is focused on its main ingredient -Ugandan vanilla. This soothing scent opens with Ugandan vanilla, dewdrop floral petals, lotus and Bulgarian rose. In addition to it, fragrance also include notes of freesia, lush orchid and creamy sandalwood.

CARE and PureDKNY are excited about their latest partnership that will support women in Uganda as well as educate U.S. consumers about importance of women’s role in breaking cycle of global poverty.

Talking about package of PureDKNY, it is totally environment-friendly. Its outer carton is made up of decomposable carton and paper while glass of its flacon is 100 percent recyclable. Pure DKNY will be available in three sizes : 30, 50 and 100 ml EDP. Cover face for ad campaign of this exotic perfume is model Angela Lindvall.

This designer fragrance is now available globally and will hit US department stores in July 2010.

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