Calvin Klein is planning for its Calvin Klein Jeans campaign for fall 2010. This launch is in highlights from now onwards, because of rumors going around that Calvin Klein has signed supermodel Lara Stone to be their face for Calvin Klein Collection and now also for Calvin Klein Jeans. That means Lara Stone will be replacing actress Eva Mendes in Calvin Klein’s Jeans Collection and its ad campaign.

Eva Mendes who has appeared in sexy denim ads was a perfect continuum for past two seasons along with Jamie Dornan. Mendes at present is the current face of Calvin Klein Jeans, and she has done a damn good job in her last year’s campaigns.
Calvin spokeswoman didn’t denied or confirmed these rumors, but if they hired Lara, then they would bring a new, less sweaty direction to this campaign as she is hot and amazing herself. And then Lara would give Mendes a good run for her money.
[...] Lara Stone replaced Eva Mendes for Calvin Klein and Lara Stone Calvin Klein Fall 2010 Campaign is finally here. She will appear in Calvin Klein’s three Fall 2010 campaigns. [...]
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