Dior launched a new advertising campaign for Dior J’Adore women fragrance that kicked off on Mother’s Day in France on May 30th, 2010. Dior continues to feature actress Charlize Theron who has won an Oscar for Best Actress for her role in Monster and who has been the face of best-selling fragrance since 2004.
As J’Adore is famous for its glamorous spirit of advertising which was expected this time also. For this ad campaign, Theron is portrayed in a darker setting. She is looking sensuous wearing a more richly embroidered dress while wading in waters of gold.
Brand has also set a new dedicated website which retraces history of Dior and J’adore by pretending to guide you inside the couture house. This Advertising Campaign for Dior J’Adore reminds of spirit of Guerlain ad for Flora Nymphéa.