Leading American fashion designer, Marc Jacobs is famous for his designer clothes, bags, shoes and fragrances. After launch of Marc Jacobs Daisy In The Air Spring Collection and Splash Collection for Summer, Marc Jacobs is ready to launch its latest fragrance Marc Jacobs Bang for Men by July 30th 2010.
This new Marc Jacobs fragrance, Marc Jacobs Bang, is his personal passion with a twist and the twist is that for the first time Marc Jacobs will appear physically in his own advertising campaign for the scent. So, this is Marc Jacobs debut ad campaign for his own Marc Jacobs Bang men’s scent. Last year he appeared nude for an anniversary book for Nars and this year, he will be lying nude on a silver Mylar bed holding a giant bottle of Bang for modesty’s sake.
Jacobs’s business partner Robert Duffy is originator of this advertising concept for Posing nude. Robert Duffy said ”Marc, you look so great now — you should be the model for men’s fragrance.’ Marc Jacob said “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men”.