Fashion Fame

There is a great news for Victorias Secret Beauty lovers. At 38th Annual FiFi Awards held on June 10 in New York City, Victoria’s Secrets Love Rocks Fragrance, picked up a prestigious FiFi Award. FiFi Awards honors year’s best in the fragrance industry. Love Rocks Fragrance is the newest fragrance in Victoria’s Secrets Sexy Little Things collection and is 38th Annual FiFi Awards winner as well.Love Rocks won Fragrance of the Year FIFI Award in Women’s Private Label/Direct Sell category. “It’s an honor to win again”, says Shashi Batra, President of Victorias Secret Beauty. “Love Rocks is a huge hit with our customers, and with every vote for this award they showed how much they truly love this fragrance.”

Love Rocks was launched in January 2010 and is a blend of vivid plum, hypnotic violet and sensual vanilla. Not only this, Love Rocks is the first fragrance to inspire an outfit worn in the Victoria’s Secret Fashion Show owing to its awesome red and black edgy packaging. Also check out Victoria’s Secret Life is Pink Fragrance Collection and Chiffon Peony Freesia Fragrance.

Its a fruity, floral scent that’s powerful and daring, yet intoxicatingly feminine, says Mark Knitowski, Vice President of Product Innovation and Victorias Secret in-house fragrance expert. “Love Rocks perfectly captures that sexy tension and drama.”

Winning Award in the same category, two year in a row, last year for NOIR Eau de Parfum and now for Love Rocks, is a big achievement for Victorias Secrets.

CONGRATULATIONS!!

No Comments