Fashion Fame

The Project Runway judge and Marie Claire fashion director, Nina Garcia, is reportedly be embarking on new advisory gig with mega-retailer Target. The style author has signed on to be Target’s new fashion expert. Although Garcia’s new role is not yet announced, but sources say that the partnership is real. She has already been appearing on Target’s StyleBoutique in segments talking about everything from fighting fashion boredom to finding best looks for curvy figures.

Gracia has also done some videos in Spanish at StyleBoutique. In one post, Garcia uses Polyvore to create little mood boards featuring Target products; and in several videos, she has advised real women on how to make most of “wardrobe basics” in a series called “Blah Basics.”

The partnership would center around StyleBoutique universe, promoting latest news around Target’s main collections (Mossimo, Xhilaration, etc.), offering styling advice to retailer’s customers, and contributing style-focused features to blog.

Of course, Garcia has wonderful on-camera presence and considering Target’s ever-expanding stake in lower-price fashion market, it makes sense that the brand is going to employ an ambassador of sorts to preside over that layer of store’s business. However, Garcia seems to be starting to spread herself pretty thin, and it remains to be seen how this rumored partnership might affect her other full-time gigs. Congrats, to the busy bee!

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