Fashion Fame

Gear up for yet another designer collaboration. Swedish retailer H&M is collaborating with one of the most influential brands Lanvin for a limited-edition collection. Speculations about H&M designer collaboration with Lanvin were made much before this, but now its is official as H&M has confirmed it. Lanvin Collection for H&M will be designed by Lanvin’s Artistic Director Alber Elbaz and menswear designer Lucas Ossendrijver.

Lanvin for H&M collection is set to hit around 200 H&M stores in U.S. on Nov. 20 and worldwide on 23rd. As per creative advisor at H&M, Margareta van den Bosch, collection that includes pieces for men and women will be revealed to world on Nov. 2 via a film on H&M’s website. Check out one of Lanvin’s creation.

Alber Elbaz, artistic director of Lanvin says:

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Margareta van den Bosch, creative advisor at H&M said:

“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.”

Check out video of H&M Designer Collaboration for the Fall 2010.

1 Comment