Fashion Fame

pureDKNY fragrance supermodel Angela Lindvall and co-founder of SHFT.COM, Adrian Grenier hosted opening party for the pureDKNY – SHFT pop-up art gallery in Soho. Thursday, October 21st, marked grand opening of NYC Pop-Up Gallery and celebrated launch of the pureDKNY fragrance.

Check out pictures of Adrian Grenier and Angela Lindvall from the Soho pop-up gallery event. The pop-up is a joint venture between pureDKNY and SHFT. Gallery is open to the public Friday, October 22nd through Saturday, October 23rd, 2010, 11 am – 7 pm and is located at 112 Greene Street, between Spring and Prince Streets.

The eco-friendly art gallery celebrated launch of pureDKNY, the environmentally conscious fragrance from DKNY, and featured a collection of sustainable designed products and artwork from SHFT.COM, the environmental new media platform founded by activist, Grenier. pureDKNY and SHFT have partnered to convey a more eco-conscious approach to the way we live through art, video, design, fragrance and culture, and now through beauty.

Taking the right steps towards responsible practices in fragrance, pureDKNY fragrance bottle is 100% recyclable, box is biodegradable and for every tree used in the packaging, a tree is planted in its place. Not only this, DKNY Fragrances is donating 10% of the proceeds to CARE, to help fight poverty in Uganda, where the vanilla bean that makes up its key note was sourced from female farmers.

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