Fashion Fame

Holiday season is a great time for designers to launch their new line of fragrances. Making the best use of this time, Tommy Hilfiger, famous fashion designer launched its latest fragrances LOUD which is targeted to young music fans. So, Young Boys and Girls, get ready to wear new sizzling fragrance by Tommy Hilfiger that are actually inspired by youth, music and film.

Tommy Hilfiger Loud Fragrance Campaign features sexy models Daisy Lowe and Josh Beech, and The Ting Tings band members Katie White and Jules DeMartino who wrote a song “We’re Not The Same” especially for Tommy Hilfiger fragrance campaign. LOUD is closely linked to music and spirit of rock’n'roll. Tommy Hilfiger fragrances feature two fragrances – LOUD for her and LOUD for him and also ties into Hilfiger’s Get Loud denim campaign. As the name suggests, LOUD for her is a fragrance which is designed for girls while LOUD for him is for boys.

Perfumers of house of Givaudan, Aurelien Guichard and Yann Vasnier created both new editions of central notes of rose and patchouli. LOUD for her fragrance features a blend of lychee, rose and patchouli notes. This fragrance is described as a love song amped on adrenaline, with an “explosive rock and roll” rose.

On the other hand, LOUD for him features rose and patchouli, offset by a tobacco note. It is volatile, manic and little bit raw just like every hip song should be. Scroll through FashionFame.com and also check out Fragrance Gift Sets for Holiday Season and Katy Perry Purr Fragrance.

Not just the perfumes, even packaging is also inspired from look of vinyl records. Perfume bottles are designed in round shape, with intricate detailing on glass to mimic a record’s grooves. LOUD logo is amplified against back of fragrance bottle. Since main theme is music, so outer packaging also has slashes of gaffer tape.

Loud for her will be a pink bottle while Loud for him will be a black bottle. Both fragrances come in three sizes i.e. 25ml($50), 40ml($75), 75ml($105) and will be available from 15th November 2010 nationally at David Jones, Myer, Perfume Connection and Perfume Empire. Stay tuned for more details on all new fragrances and beauty products.

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