A company has one name with employees representing its image. Whether these representatives are the sales, service, or support staff, work clothes or work uniforms are important to the branding of that company. When others see an employee wearing a work uniform, it symbolizes an image with one unified message.
Wherever an employee travels, he or she is associated with the printed name on the clothing. Often, there is no personal interaction with a company and customers have limited exposure to employees representing the company or when receiving on site services.
The image of a company is due, in part, to the perception of the public. Current or prospective customers and clients judge every aspect of a company. It is why it is imperative for employees wearing company work clothing to present a neat, polished, and professional image.
Branding of Company
Although a company has a reputation for making a specific product or providing a great service, employees wearing the company’s name or logo solidifies its brand. It also establishes a company’s unique place in the marketplace. Clients and the public instantly relate to specific colored staff shirts with the logo of that company. In addition to that, a company’s name comes to mind every time an employee displays its branded work clothes.
Security and Safety Concerns
Customers and vendors know without a doubt that the services they receive are from the company’s hired personnel. Similarly, other employees easily recognize the official hat, shirt, or tools displaying the company name.
Additionally, if a company identifies workers by area, having different colored or styled shirts quickly let key personnel know the position of that employee and the assigned area. For instance, managers wear long sleeve dress shirts, and service personnel wear short sleeve staff shirts. Both shirts have the same company name, insignia, or logo, but the shirt style and color let management and staff members identify the designated section or area at a glance.
Along with security, other concerns are about safety. As an example, it is easy to identify an employee wearing the wrong colored work clothes who unknowingly enters a hazardous or hard hat area. The employees assigned to that area can avoid a potentially dangerous situation by enforcing the established safety policies. This not only protects the unsuspecting employee from injury but also saves the company the expense of a possible lawsuit.
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