Photographed by Tony Duran in Malibu, California, Rumer is looking beautiful donning feminine dresses with the beach serving as a gorgeous backdrop. She is wearing dreamy and timeless gowns from label’s spring 2011 collection.

In the pictures, Rumer Willis wavy hair are blowing in the sea breezes while she is posing in strapless and one shouldered gowns which are creation of Badgley Mischka designers Mark Badgley and James Mischka. Along with evening wear, jewelery and footwear are also presented in beautiful way.

Next will be Rumer Willis forthcoming ads for the brand’s swimwear. Till then, enjoy the pictures and stay connected with FashionFame.com for more.

Rumer Willis is Face of Badgley Mischka’s new ad campaign. The 22-year-old daughter of Demi Moore and Bruce Willis is embracing her good looks as new face of Badgley Mischka’s Spring 2011 ad campaign.

Luxe label Badgley Mischka’s designer duo, Mark Badgley and James Mischka released explained:

“We adore Rumer, she is glamorous, youthful and fun…[she] captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”

This is Rumer Willis’s first major ad campaign that will debut in the March issues of fashion mags like Vogue, InStyle, Harper’s Bazaar.

Rumer Willis Badgley Mischka Spring 2011 Ad was shot by fashion photographer Tony Duran in Malibu, Calif. In it, she will be seen flaunting couture eveningwear, the new Mark + James contemporary collection, as well as handbags, footwear jewelry and swimwear.

With this, Willis gets entry into A-list models including Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria who have modeled for this celebrity-heavy brand in past.

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Last week, Mark Badgley and James Mischka gave a few bloggers a sneak peek of upcoming collection and introduced key pieces from collection. Main attraction of collection is costume jewelry and handbags.

Designers Mark Badgley and James Mischka, have created this new exquisite collection exclusively for HSN that will be sold on the website. The full range of affordable spring clothing and accessories includes blazers, bags, silk tunics, shoes, and even a blinged-out fedora as cheeky homage to Britney Spears. “This is our ode to certain celebrities that have shaved their heads, ahem, Ms. Spears,” joked James Mischka at press conference.

American Glamour Badgley Mischka Collection is now available for purchase on HSN. The HSN version will retail for less than half of price (under $100) and will replace teeter-totter 5 inch satin stiletto for much more balance friendly wedge. Much of the collection features suits, offering more wearer-friendly iterations of previous hits from their namesake line.

A $4,000 crepe tuxedo jacket has been morphed into versatile belted knit jacket with removable Art-Deco glam detailing. Elsewhere chunky red carpet bracelets are lightened up for day wear. Truly, the collection is awesome!!

This time, they kept adornments to a minimum. They focused on strong, sleek silhouettes like strapless taffeta trumpet gowns with elegant fit and flare look that recalls the kind of old Hollywood glamor beloved by new Hollywood. They were understated, but with enough glitter to be spectacular and eye-catching.

(Click on images to enlarge)

A trumpet gown was draped with delicate strings of Swarovski crystal like a chandelier. One shoulder looks were prevalent, and one particularly striking dress featured a grosgrain ribbon as a strap, almost like a beauty pageant queen’s sash.

Badgley Mischka also bestowed delicate chiffon ruffles to great effect in both bridal and bridesmaid dresses, seemingly tailor-made for dancing portion of wedding reception. The bridesmaids dresses came in cool blue shades of lilac, iris and periwinkle.

Though Badgley Mischka falls on highest end of bridal collection spectrum, ready-to-wear apparel, footwear and jewelry; they’re branching out an economical territory with their “American Glamor Collection,” a line for HSN, which will debut on November 17.