Born on 2 May 1955, Donatella Versace is an Italian fashion designer, as was her brother, late Gianni Versace, the founder of Versace clothing brand. She is currently Vice-President of the Versace Group and Chief Designer of the fashion line.
During 1980s, Gianni launched a perfume dedicated to her, Blonde, and gave her her own diffusion label, Versus, that is still a well-known Versace inner line. In July 1998, a year and three days after Gianni’s death, Donatella Versace mounted her first couture show for the Versace Atelier at Hôtel Ritz Paris. She made hotel’s swimming pool her runway, as her brother had done every season, using a sheer glass. She now oversees the production of dozen collections every year, though these days, she is just as famous for her celebrity entourage and glittering parties.
Donatella is the first designer to broadcast notable celebrities in her clothing into the world on catwalk and other public media, instead of using unknown models. Donatella chose to place, Jennifer Lopez, Madonna, Jonathan Rhys Meyers, Christina Aguilera and Demi Moore, in high esteem in Versace’s advertising sector, making them A-List celebrities the persona and image of Versace. Her popularity immensely grew up when she designed the Famous Versace Green Dress, also known as the Jungle-Dress worn by the diva Jennifer Lopez at the Grammys in 2000.