Giorgio Armani is preparing to introduce a new women’s perfume called Acqua di Gioia, in June 2010 which is said to represent “…the new Eve of Armani seduction.” Armani was inspired by water, the feminine form, the sea, nature and his stays at islands of Pantelleria and Antigua where he owns two holidays homes.
Acqua di Gioia is reinvented version of Giorgio Armani Acqua di Gio floral fragrance which was a perfect blend of fruits, flowers and woods. Acqua di Gioia is a different take on original altogether. Rumors are getting loud that this reinvented fragrance could be Armani’s most popular perfume yet.
The noses behind this fragrance are Anne Flipo, Loc Dong and Dominique Ropion. Top notes include amalfi lemon and mint; jasmine, pink pepper and peony appear at heart notes; and french labdanum, virginia cedar and sugar make the base for the perfume. Armani described this scent as a image of a strong, free-spirited and serene woman who exists in a perfect harmony with nature. Acqua di Gioia will be available in three sizes as 30ml, 50ml and 100ml eau de toilette.
Giorgio Armani Acqua di Gioia: New Women’s Fragrance for Spring 2010


