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Fashion label Bebe will launch its third eponymous fragrance for women, “Bebe Eau de Parfum” on August 20, 2009 in the US market following ‘To Be’ (1996) and ‘Bebe Perfume’ (2001) with a great advertising effort.
Bebe Eau de Parfum
With the target audience ranging from 18- to 34-year-olds, and a “sweet spot” at 24, said Spinn. Composed by Francis Kurkdjian, this fragrance is a luxurious oriental, with top notes of mango flesh, leafy tuberose, sweet pea, and heart notes of black jasmine and night blooming rose. The base notes rests upon sandalwood, sultry musk and gold cedar wood.
The bottle is shaped as a heart with a nuzzle asymmetrically situated to it’s side, elucidating a woman’s curves.
